Understanding Website Optimization
Website Optimization involves designing (coding) your site so that it will be among the first results returned by a search engine (e.g. Google). This process is also known as Search Engine Optimization (SEO). Simply stated, proper SEO means more business for you!
Why optimize your website?
Search engines are the most commonly used media for finding internet-based information. A short phrase is typed into the search box, the 'Enter' key is pressed, and a list of relevant websites appears on the computer screen. The higher your website is ranked with the various search engines, the greater the likelihood of your goods or services offerings being among the first perused by potential customers.
So how do you get your website to rank high in the search engines?
There are literally hundreds of factors that search engines use to rank your site; however, the two most important ones are:
1. The proper use of keywords in your website.
2. The number (and quality) of links pointing to your site.